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Spring 2011

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BY KEVIN MOE

Luis Moreno, ’01 MBA, (right) is honored as one of the “20 On the Rise.” He is pictured here with his wife, Yrma Cova, and Gabriel Castañeda, president of the Minneapolis-St. Paul Chapter of the National Society of Hispanic MBAs.


Giving back to the community is second nature to Luis Moreno, ’01 MBA, who was recently named one of the “20 On the Rise” by the Hispanic Chamber of Commerce of Minnesota. The recognition honors 20 Latino men and women under the age of 40 who have demonstrated uncommon levels of dedication, enthusiasm, and vision in their careers and community. The award ceremony took place last November at the Millennium Hotel in Minneapolis.
        “It was an honor to receive this recognition,” says Moreno, a marketing manager for Dairy Foods Ingredients at Land O’Lakes. “The list of recipients for this award over the years includes peers and mentors I truly respect and admire, so it was a wonderful feeling to be listed among them. This program is special in that it not only highlights the nominee’s education and career progression, but it also has a strong link to the local community.”
        Moreno has long been involved in a variety of community and professional activities in the Twin Cities. In 2008, he and a colleague founded the Twin Cities Business Peer Network, a community of business professionals that works with students and peers to help them grow personally and professionally. He also has partnered with the board of the Minneapolis-St. Paul Chapter of the National Society of Hispanic MBAs and is a volunteer with The BrandLab, an organization that exposes minority high school students to the world of marketing and advertising.

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